Advertise to dads on What’s Cooking Pops. To advertise to dads who actually read longform, you need a property dads actually pay attention to. Brands that advertise to dads via WCP get newsletter sponsorships, dedicated articles, and channel partnerships, not banner-blind impressions. To advertise to dads in the WCP audience, brand fit is the filter — we only run with brands that pass the dad-lens test. Reach out below to advertise to dads through the channels they read every week.

Advertise With WCP

Reach Dads Who Actually Read

What’s Cooking Pops is where modern dads come for music, life, food, family, travel, and health. Built for brands that want engagement, not impressions.

See the Formats

Why WCP

Built for Brands That Want to Be Read, Not Skipped

---

🎯

A Dad Audience That Spends

Fathers 35 to 55 with household income over $100K. They buy trucks, book family trips, and upgrade the grill every few years.

📖

Editorial, Not Ad-Farm

Clean layouts, long reads, original photography. Your placement sits next to stories readers actually finish.

🎙️

A Real Voice Behind It

Former Miami DJ, married eighteen years, three kids, and writing in a voice that dads actually trust and share.

Ad Formats

Four Ways to Show Up

From standard display to fully branded storytelling. Every format is designed to respect the reader and earn attention.

Leaderboard Banner

Display

Top-of-page placement across the homepage, article pages, and category hubs. First thing every reader sees.

970 × 90 Starts $1,500/mo

Medium Rectangle

Display

In-content and sidebar placements that sit naturally alongside editorial. Ideal for retargeting and always-on campaigns.

300 × 250 Starts $900/mo

Sponsored Article

Featured

Long-form editorial written in the WCP voice, clearly labeled, permanently indexed. Promoted across the newsletter and social.

1,200+ words Custom photography From $4,500

Newsletter Sponsorship

Premium

Exclusive placement inside the weekly newsletter. Presenting-sponsor slot, custom copy, trackable link. Only one per week.

25K+ subscribers From $2,500/week

Who Reads WCP

The WCP Reader, Briefly

---

👔

Core Demo

Men 35 to 55. Married, partnered, or co-parenting. Household income $100K plus. Live in suburbs and metro areas across the US and Canada.

🛒

Spend Profile

Travel three to five times a year. Buy for the house, the yard, and the car. Early adopters of new food, gear, and streaming.

📡

Channels They Trust

Newsletter first, podcast second, social third. They read to the bottom and click through when the voice feels real.