Work with WCP on the campaigns that actually move a real dad audience. Brands that work with WCP land in editorial, sponsorships, custom content, and channel partnerships. To work with WCP you don’t need a massive budget, just a product worth the read and a willingness to let us write it honestly. Brands choose to work with WCP because the relationship outlasts a single campaign. Read the partner tracks below and reach out if you want to work with WCP.

Work With WCP

Partnerships Built on Trust

If your brand respects the reader and wants to show up in a voice dads actually listen to, we should talk. Here’s how we partner.

See the Partner Tracks

What We Care About

The Filter for Every Partnership

Reader First

If it does not make the weekly better for the dad on the other side of the screen, it does not run. No exceptions.

Voice Stays WCP

We write sponsored pieces in the same voice as editorial. No stiff copy, no corporate boilerplate, no phoning it in.

Clearly Labeled

Every paid placement is marked. Transparency is why dads keep opening the newsletter at 78 percent.

We Say No a Lot

Not every brand is a fit. We turn down more than we take. That’s why the ones we do work with actually move the needle.

Three Ways to Work Together

Partner Tracks

Every partnership starts in one of three lanes. We shape the right mix once we know your goals.

Branded Content

Editorial

Long-form articles written in the WCP voice, shot with original photography, and permanently indexed. Promoted across the newsletter and social.

1,200+ words Custom photo From $4,500

Campaigns & Series

Multi-Channel

A run of three to six placements across the site, the newsletter, and live streams. Built as a narrative, not a spray of impressions.

3 to 6 placements Custom strategy From $15,000

Affiliate & Gear

Performance

Gear, food, travel, and service products that get tested in the WCP household and written up if they actually work. Performance-tracked links only.

Real-use review Tracked links Rev-share

Who We’ve Worked With

A Few Past Partners

The full deck with campaign highlights and results lives in the media kit. Drop a note and we will send it over the same day.

Grill & Outdoor Cooking

Seasonal content built around real weekend cook sessions, with gear placements woven in naturally.

Family Travel & Hospitality

Destination features, honest hotel reviews, and booking-ready itineraries dads will actually trust.

Audio, Music & Streaming

Speaker drops, turntable partnerships, and playlist sponsorships that fit the WCP rhythm.

Men’s Grooming & Style

Everyday essentials reviewed across a real month of wear. No one-day, one-shoot campaigns.

Food & Beverage

Weeknight dinner features, grill nights, and pantry staples tested against real family expectations.

Health & Wellness

Supplements, recovery gear, and training tools covered with honesty and a 51-year-old body test.

The Process

From First Email to Live Placement

Intro Call

Thirty minutes. Goals, audience, timing, and whether we are a fit. No decks, no theatrics.

Proposal

A one-page plan with the track, deliverables, timeline, and pricing. Signed within a week.

Creative

We draft, you review once, we revise once, we publish. Fast, clean, on-brand for both sides.

Report

A performance recap after every campaign with traffic, click-throughs, and reader feedback worth reading.